(Last updated on: October 26, 2023)
Toei Animation, the famous Japanese animation studio behind beloved series like Dragon Ball, One Piece and Slam Dunk, is set to further expand its global footprint to meet growing demand. about anime. The company is planning to set up an office in India, signaling a strategic move to reach the country’s growing community of anime fans.
This expansion initiative comes on the heels of Toei’s broader global outreach, including the upcoming opening of an office in Italy as its first foray into Europe. The decision to potentially expand operations into India and South America underscores Toei’s commitment to serving audiences around the world.
Already boasting a presence in various regions in Asia, North America, Africa and the Middle East, it makes sense for Toei Animation to round out its global coverage thanks to its widespread popularity. of content in these areas.
Satoshi Shinohara, chief executive officer at Toei Animation, emphasized the importance of establishing a sales department in India, calling it an “extremely important” move. Additionally, catering to Latin American audiences is seen as a potential game changer for the studio.
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While Toei Animation’s global revenue has skyrocketed significantly more than 40% since 2012, net income has been impacted by costs related to licensing and distribution. By establishing its own offices in new markets, Toei Animation aims to cut intermediary costs, potentially bolstering its profits.
In India, the Dragon Ball and One Piece anime series have attracted a huge fan following. Dragon Ball, with its various regional dubs, became a household favorite in the early 2000s. One Piece, after its initial appearance on Cartoon Network, gained a cult following. loyal fans through streaming platforms. Today, anime enthusiasts in India can easily access these series, with platforms like Crunchyroll actively promoting One Piece. Cartoon Network continues to consider Dragon Ball a cornerstone of domestic anime. Furthermore, both series had successful theatrical releases due to high demand. This move by Toei Animation aims to establish a presence in India to further strengthen its position in this thriving market.
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Source: IGN India
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Amit is an entertainment content writer. He is currently pursuing a Bachelor of Commerce degree program. He enjoys watching anime and playing games like Minecraft, Clash Royale, and Pokemon Go in his free time.