The Marvels only earned 47 million USD, officially The Incredible Hulk (2008) to become the film with the lowest opening weekend in the North American market in MCU history. Perhaps, Marvel Studios themselves did not think that their new brainchild would have lower sales than a forgotten work released 15 years ago. And yet, The Marvels Even worse than the “bombs” of rival company DC The Flash (55 million USD) or Black Adam (67 million USD).
Experts commented on the failure of The Marvels causing Marvel Studios to review its “speedy” movie release strategy. In 2024, the company plans to launch only Deadpool 3 along with several television series. Other movies based on Marvel comics include: Madame Web, Venom 3 good Kraven The Hunter are all manufactured by Sony.
The Marvels is considered by many critics and audiences to be the worst work of the MCU ever.
The snap changed the destiny of the MCU
Over the past 15 years, Marvel Studios has created a successful cinematic universe based on their superhero comic books. Starts with Iron Man (2008), this brand has expanded with more than 30 film projects and many long-term television series. MCU also surpasses many famous franchises such as Star Wars, Harry Potter, James Bond to become the most successful film empire of all time with a total revenue of nearly 30 billion USD.
However, that success gradually disappeared after Iron Man’s snap of the fingers Avengers: Endgame, when the central character of this cinematic universe sacrifices himself to revive half the universe. In recent years, the MCU has continuously faced a lot of criticism from critics as well as their most fervent fans.
Iron Man sacrificed himself to save half the universe but left a difficult problem for Marvel Studios.
Phase 4 of the franchise begins with the film Black Widow and series WandaVision, The franchise’s first television series produced for Disney+, and ended with Black Panther: Wakanda Forever, marks the most diligent production period for Marvel Studios since the inception of the MCU. However, quantity does not always come with quality. This series of new projects have been criticized for their superficial content, as if they were created just to “milk” fans, taking advantage of the brilliant success of the previous three periods.
Entering phase 5, the situation has not shown signs of improvement as there are consecutive “failures” such as Ant-Man and the Wasp: Quantumania good The Marvels. The rare film that receives praise is Guardians of the Galaxy Vol. 3 but it carries the idea of a work that puts an end to the MCU’s quite popular superhero team.
Struggling with experiments but not finding a direction
After the events Avengers: Endgame, MCU enters a completely new chapter when expanding the story to the multiverse scale (Multiverse). This direction opens up a series of opportunities and challenges for the studio’s superhero filmmakers. Many people excitedly wondered what direction Marvel Studios would take the franchise next, but this feeling gradually diminished with each subsequent project of the studio.
During phases 4 and 5, Marvel Studios focused on introducing new characters to its universe. However, these names have not left too much of an impression compared to the superheroes that made up the Avengers team in the previous 3 stages. At the same time, the company also brings a series of characters that most likely the audience will not have the opportunity to see again in the next MCU films. Typical examples include the cases of Hercules Thor: Love and ThunderClea in Doctor Strange in the Multiverse of MadnessStarfox in EternalsNamor in Black Panther: Wakanda Forever.
Marvel Studios has yet to find a worthy replacement for the Avengers team.
After past projects, audiences can see the core problem that Marvel Studios is facing. The sheer scale of the multiverse makes it more difficult to build clear connections between each project. Instead of finding a thorough solution, the studio’s directors often choose a rather superficial solution by increasing the humor in these new works in the hope that viewers will be so busy laughing that they will forget the huge limitations. in the script.
The multiverse concept was first introduced in Phase 4’s Loki and has since been developed in projects including Spider-Man: No Way Home, Doctor Strange in the Multiverse of Madness and Ant-Man and the Wasp: Quantumania. However, MCU constantly offers different explanations about this very concept, making most of their viewers also become confused and confused with their favorite brand.
The MCU is still struggling with explanations of the multiverse after Avengers: Endgame.
For a long time now, the most loyal and stubborn fans of the MCU have often had to tell themselves “it would be good to put their brains aside and watch it”, in the hope that the studio will soon solve the headache problem in this world. The multiverse of superheroes. However, the audience’s patience is limited when they have not seen much progress in the MCU’s general story over the past 3 years. Miserable failure of The Marvels It’s just a drop in the bucket when fans of this brand have continuously had to accept superficial and poor quality works over the past time.
Marvel Studios certainly recognizes its own big problem when it continuously takes strong actions to revive this cinematic universe. The company continuously incorporates other superhero brands from Sony and Fox to increase appeal and attract new fan groups. At the same time, they also decided to slow down the release rate of new projects to avoid works being completed hastily and carelessly like before.