Which brand is the most “powerful” in the television, film and gaming industries? Recently, Fandom – the world’s largest fan gaming and entertainment information platform – launched an exclusive metric to find the answer. The Fandom Company, as part of its fifth annual “Inside Fandom” study, has released a new metric – the Brand Factor Score, which it calls “a single, clear metric that goes beyond the scope of finance.” key to identifying the driving forces behind the success of gaming and entertainment brands.”
The famous Star Wars brand, with a score of 100, ranked No. 1 on the list, highlighted by the series “Ahsoka” produced and released by Disney+. Next is Marvel, with 87 points, with movies released this year including “Guardians of the Galaxy Vol. 3” and “Spider-Man: Across the Spider-Verse”.
The famous Star Wars brand, with a score of 100, ranked No. 1 on the list, highlighted by the series “Ahsoka” produced and released by Disney+.
One Piece ranked 3rd with 72 points. The legendary manga has been adapted by Netflix into a Live-Action series that has recently caused a global sensation and is expected to produce season 2 soon. However, how exactly Fandom handles different data sets into a single composite score remains somewhat ambiguous. The company says the Brand Factor Score is based on a survey of approximately 5,000 fans in the US and UK, along with first-party data from Fandom’s platform (which attracts 350 million visits). monthly and has 40 million pages of content).
According to Fandom, the franchise factor score is “a weighted calculation” based on five criteria based on their proprietary data. These are: world building (building a fictional universe with “compelling characters, settings and storylines to create a deep connection with the audience”); reviews (from both critics and fans); fan community; cultural appropriateness; and consistency (regularly providing new content or improving content quality).
“Entertainment brands account for 95% of the top blockbusters and games in 2023, yet there is still no unified view on what is happening,” said Fandom CEO Perkins Miller. attract the attention of fans and why. The Brand Elements Framework will provide creators, manufacturers and marketers with actionable insights and tools to strengthen their brand performance in an increasingly competitive landscape.”
The legendary manga has been adapted by Netflix into a Live-Action series that has recently caused a global sensation.
The company’s 2023 “Inside Fandom” report also analyzes which trends drive fan engagement and motivation the most; explore fan interests through spin-offs, adaptations, sequels and prequels; Consider how to maintain fan engagement through the brand’s other products and licensing agreements. Other results from the study indicate:
64% of gamers and 69% of entertainment fans would rather play/watch new installments of popular franchises than something new; 57% of fans are interested in prequels and sequels. 68% of fans say their interpretation of one installment in the series influences their opinion of the series as a whole.
The top turn-offs for fans are: deviations from the original (40%); lack of innovation in characters and plot (36%); poor ratings or reviews (32%). 44% of fans affirmed that they would be more likely to purchase products branded with IP (intellectual property) related to the brand.
Here are the top 25 entertainment and gaming brands of 2023 so far, ranked by Fandom’s exclusive index:
Star Wars: 100
Marvel: 87
One Piece: 72
Elder Scrolls: 71
Harry Potter: 69
Barbie: 66
Yellowstone: 64
The Last of Us: 63
Fallout: 62
Disney: 62
Elden Ring: 60
John Wick: 59
Grand Theft Auto: 56
Final Fantasy: 54
Naruto: 53
Zelda: 53
DC: 52
League of Legends: 52
Star Trek: 52
Shadow & Bone: 51
Pokémon: 51
SpongeBob SquarePants: 50
Resident Evil: 50
The Witcher: 48
The Walking Dead: 48
According to Variety
