Accordingly, users will be allowed to choose between continuing to access Instagram and Facebook for free with ads or accept a monthly fee if they do not want to see any ads. This move comes in the context that Meta is trying to ensure revenue, while also finding ways to adapt to the increasingly strict regulations and requirements that European officials impose on technology companies.
According to sources, Meta is expected to charge users around 10 Euros/month when using a Facebook or Instagram account on a desktop computer. As for mobile app versions, the fee for each account will be 13 Euros. Users can of course still use the free version, but will have to accept seeing personalized ads based on their data.
Experts assess that this proposal is an attempt by the US technology company to adapt to the regulations of European authorities, which require Meta to provide users with the option to refuse to view ads. personalization – something that can have a big impact on a firm’s revenue.
Mr. Daniel Ives – CEO, Wedbush Securities commented: “Charging fees for non-advertising services is something many platforms are aiming for to increase revenue. Issues of privacy and Data security is very important in Europe, so companies like Meta are trying to make money from it.”
However, Meta’s plan may face certain barriers from users – who have been too accustomed to using free services for many years. Billionaire Mark Zuckerberg – CEO of Meta himself has repeatedly emphasized that core services need to remain free.
“Facebook should have lower fees because there may be many users who hesitate, and decide to stop using the service. As for Instagram, the situation may be different, because many young people consider using Instagram every day. is very important and will be more accepting of change. If successful in Europe, the test may soon be expanded to the US and other regions,” Mr. Daniel Ives – CEO, company Wedbush Securities said.
It is expected that Meta will implement the plan in the next few months to ensure compliance with European Union (EU) regulations. However, Meta’s fee model may still have to be changed and adjusted because it is unclear whether this option will be accepted by European regulators or not.