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Kpop is a term commonly used on the internet and has a huge fan following around the world. Previously only available in a few countries, but now it has spread worldwide. Together Chuuni Otaku learn about What is Kpop? and why is Kpop so popular around the world?
1. WHAT IS KPOP
Kpop is the abbreviation for “Korean pop” or “Korean popular music”, so Kpop originates from Korea. Kpop is essentially a music genre that includes other genres such as electronic music, hip-hop, rock, and R&B. Although the contemporary form of Kpop music emerged in the 1990s, this musical phenomenon has reappeared. Modern K-pop is the result of a decades-long cultural fusion that began in the 1950s.
During the Korean War, American and European music enthusiasts and artists brought Western culture to Korea. In the decades that followed, Korean music followed the greatest musicians of all time such as Marilyn Monroe and other famous names in American pop culture. The original concept started with the formation of girl groups, an idea that Korea borrowed from the legendary Andrew Sisters and The Ronettes.
Therefore, the history of Kpop is vast, spanning decades of ideas inspired by leading names in the global music industry, especially American pop culture.
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2. The truth about Kpop
Kpop today is nothing more than a series of audio-visual performances for teenagers, young adults and young music enthusiasts. Kpop has grown as a popular subculture on a global level. Thanks to the internet, especially Youtube, Kpop has gained acclaim and a large fan base around the world and it continues to be popular globally.
Music does not require an understanding of the language it uses. Music is said to be an inclusive language for all. Therefore, it can be used to communicate across cultures and languages without having to understand the culture or language of the place where it originates. Therefore, the ability to understand or speak Korean is not a prerequisite for listening to Kpop, as evidenced by the large number of fans around the world.
Like any other form of music. Most people don’t understand the lyrics to the famous song “Work” by Rihanna and Drake, but it is still on Billboard’s list of the top 100 hottest songs.
3. Why is Kpop popular around the world?
While the internet has helped make Kpop culture a global phenomenon, there are still a few clear factors that show Kpop is recognized and loved around the world. Those who watched the video for the song “Gangnam Style” that went viral in 2012 can see how Korean pop culture has a unique style that attracts a global audience. Some key factors for the popularity of Kpop are:
3.1. Use colors and costumes creatively
This is probably the admirable element in any Kpop music video or live performance that has conquered millions of hearts worldwide. The use of artistic costumes and color schemes with vibrant, playful and creative effects allows K-pop artists to stand out and attract interest from people of all ages.
3.2. Perfectly synchronized choreography
No one has better choreography than Kpop artists. Any Kpop performance is no different than a performance thanks to perfectly synchronized dance moves and addictive melodies performed by artists who are inspirational experts in Korea. These singers train for a long time to be able to perfect every move and catch every beat while dancing and singing. It can be said that a Kpop performance is art.
3.3. Multi language
Furthermore, some Kpop artists have established multiple languages to gain wider coverage. For example, EXO promoted music in Korean along with a song translated into Chinese. Another example of Kpop bringing songs in a language other than their native language is Big Bang with the song “Fantastic Baby”.
Hopefully through this article What is Kpop? can answer readers’ questions about the popularity of the Korean music industry.
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