Twitter is launching an exciting new program to share advertising revenue with the community of content creators on the platform. The main goal is to provide an additional source of income for creators, while encouraging the quality of content on Twitter.
True to its name “Creator Ads Revenue Sharing”, this program will allow creators to earn a share of the revenue generated from the ads displayed in the replies on their posts.
However, in order to participate in the program, creators will have to meet some mandatory requirements. Accordingly, creators must have at least 10,000 followers. Once eligible, they will automatically be entitled to a share of the ad revenue generated from their posts.
“Creator Ads Revenue Sharing” is currently in beta, so it will only be available to select creators. Keep in mind that the amount creators earn is based on certain aspects, including the number of impressions and interactions their posts get.
The program is expected to be a great way for the company to support creators who have turned Twitter into “a vibrant and engaging platform”. By sharing ad revenue with creators, Elon Musk and his associates are encouraging them to continue creating high-quality content to attract more users and provide a better experience on the platform, especially especially before the emergence of potential new competitors like Threads (Meta).