According to QZ, Marvel Studios is in turmoil after encountering the biggest failure at the box office in the past 15 years, since their cinematic universe was born. After consecutive incredible successes with 4 works in the top 10 highest-grossing films of all time, The Marvels – the company’s latest project – became an unforgettable fall when it only earned 197 million USD globally.
According to Collider, with a budget of 275 million USD excluding advertising fees, the project needs about 700 million USD in revenue to break even. Therefore, this blockbuster is estimated to lose about 500 million USD (more than 12,000 billion VND).
The Marvels also broke the record The Incredible Hulk (2008) held for the past 15 years, becoming the lowest-grossing work of the Marvel Cinematic Universe. With this unforgettable achievement, the studio representative recently announced: “With the decline in revenue, we will stop reporting international/global weekend earnings for this project.” . Many netizens think that Marvels themselves want to forget this painful fall.
Previously, Mr. Bob Iger – CEO of Disney – said that the failure of the film came from the fact that the producers did not closely monitor the filmmaking process, leading to the release of a quality work. quantity is not as expected. He also blamed director Nia DaCosta, who directly directed the project, for not completing his task well.
After failure The Marvels, the studio will have a major reform to revive the world’s most popular cinematic universe. Next year, Marvel Studios plans to release only one more movie project Deadpool 3with the participation of many top stars such as Ryan Reynolds, Hugh Jackman…