The name being mentioned in this story is Undawn – an open world zombie survival shooting game launching in June 2023 on both mobile and PC platforms. Perhaps when it comes to this name, many people have never even heard of it and have no concept of it. And certainly few people know that this is one of the projects that also receives huge investment from NPH Tencent, with Will Smith even being invited to play the main character in the story.
But according to the latest report, Undawn failed miserably. This project is said to have more than 300 developers and a budget of up to 140 million USD (about 3.5 trillion VND). But the revenue it earns is at a disastrous level. Only 287,000 USD within 8 months. Doing simple math, it is equivalent to 0.2% of the budget for this project. And at this point, everyone knows Undawn lost profits and why it was labeled a disaster.
There are too many factors that contributed to Undawn's reported failure. First, as mentioned before, it doesn't seem to have been marketed enough for gamers to actually know about the release. On social networks, many people even listened to Undawn only once when they learned about its record loss. Even the last video on the game's YouTube channel is from October 2023. The game itself currently has a “mixed” rating on Steam with 5,535 reviews at the moment and a peak of nearly 10,000 players at the same time 9 months ago even though Will Smith also promoted it on my personal page.
Currently, Undawn's future is being questioned as its quality and content are not enough to meet the increasingly strict criteria.
https://gamek.vn/bom-tan-game-zombie-choi-lon-moi-ca-will-smith-lam-nhan-vat-chinh-van-that-bai-tham-hai-178240323162201073.chn