To promote one of the most awaited anime series, One Piecein India, anime streaming giant Crunchyroll has launched an Out-of-Home (OOH) advertising campaign across Mumbai and Delhi.
Keeping up with the theme of pirates at sea, Crunchyroll has cleverly used the Ship Billboard on Mumbai Juhu Beach to promote the most awaited anime series. With several prominent OOH billboards across Mumbai and Delhi, this is Crunchyroll’s first OOH campaign in India.
Billboards on the streets of Mumbai Poster on WEH Mumbai Ship advertising board at Juhu beach Poster at Delhi Promanade Poster at Delhi Defense Colony
Talking about the OOH campaign, Akshat Sahu, Chief Marketing Officer at Crunchyroll said, “One Piece is one of the most iconic campaigns of the best anime series of all time. We are excited to make it available on our platform for anime fans in India who have been waiting for a long time. We were able to achieve a perfect creative synergy between the anime series and some OOH by using unique locations that fit the plot of One Piece. We are attracting the right amount of interest and attention from the audience through this campaign.”
For the first time, Indian anime fans can join the adventures of Monkey D. Luffy and the Straw Hat Pirates as the entire legendary Land of Wano storyline (Episodes 892-1077) begins streaming on Crunchyroll on September 30.
This will be followed by all-new weekly episodes (starting October 1 from Episode 1078) as they air globally.
Crunchyroll also announced a partnership with Black White Orange, a leading brand licensing agency, on October 9, 2023, which will oversee and manage merchandise licensing programs in India.
One Piece is a worldwide phenomenon that has been in continuous production since the series first aired in Japan in 1999.
The series was produced by Toei Animation and premiered on Fuji TV. It is based on the manga of the same name by Eiichiro Oda.
Since its launch in Japan, more than 1000 episodes have been broadcast and then exported to many countries around the world.
It has been serialized in Shueisha’s manga magazine Shonen Weekly Shonen Jump since July 1997, with individual chapters compiled into 106 tankobon volumes as of July 2023.