With a large and young user base, the trend of shopping through digital platforms has quickly formed in Vietnam. Research from Rakuten Viber shows that Vietnamese people spend about 2 hours and 32 minutes a day on social networks and messaging applications. The above figure is one minute longer than the global user average.
Besides, Vietnam is also considered the second most advanced communication trade market in the world. Reports from Data Reportal and Decision Lab Research show that 73% of customers in Vietnam use text messages to interact with brands. Of these, 36% of users will make purchases through text messaging.
A study conducted by Forrester Consulting in 2022 also found that using conversational business channels resulted in 61% better business results than other communication channels used.
The conversation business has long been noticed by many other technology giants such as Meta, Viber… A Meta representative once said that the conversation business is considered one of the company’s three focuses in 2023. .
Mr. Khoi Le, Country Director of Meta’s Vietnam market, commented: “One out of every three Vietnamese people text businesses at least once a week. That shows that conversational business plays a role.” important role in supporting business development as well as reaching customers.”