Mark Zuckerberg said on July 10, Threads surpassed 100 million registrations within just five days of its launch. This achievement helps Threads overtake ChatGPT to become the fastest registration online platform in the world.
“It’s mostly a natural demand, and we haven’t even set promotions or incentivized people to sign up for Threads,” Zuckerberg said in a Threads post announcing the milestone. This.
According to a UBS study, Threads reached over 100 million users much faster than ChatGPT owned by OpenAI.
The way Threads works is quite similar to Twitter and like many other social media sites that have emerged in recent months. It allows posts up to 500 characters long and supports posting links, photos and videos up to 5 minutes long. In the near future, maybe Mark Zuckerberg will have some new feature updates for Threads.
The app also doesn’t have direct messaging functionality and lacks a desktop version that is essential for certain user groups, such as business organizations. Thread is also missing the necessary features of a social network, such as tags, keyword search, switching accounts, editing posts, etc. This limits its appeal to those Advertisers.
However, analysts say the turmoil at Twitter could inadvertently help Threads attract more users and advertisers in the future.