My Hero Academia’s All Might unleashes the ultimate United States of Smash with this NBA collaboration.
The popular superhero animated series My Hero Academia will feature a special collaboration with NBA, NBALAB, TOHO Animation, Crunchyroll and HYPERFLY to create a unique streetwear line that makes fans look like a hero heroes on and off the field. Led by NBALAB, various characters from the anime will appear on newly designed productions for nine NBA teams including the Los Angeles Lakers, Golden State Warriors, Chicago Bulls, Boston Celtics, Philadelphia 76ers, New York Knicks , Miami Heat, Dallas Mavericks and Portland Trail blazer. Regarding the collaboration, Pascal Pakter, president and co-founder of HYPERFLY said in the press release, “My Hero Academia’s inspirational story of heroism, teamwork, and perseverance resonates. with the core values of the NBA, making this partnership a natural fit. “
Pakter added: “NBALAB has always embraced innovation, diversity and cross-culturalism, and partnering with NBALAB and My Hero Academia aligns with our commitment to celebrating Asian culture and engaging fans through unique and engaging experiences.” HYPERFLY has collaborated with the NBA in the past, celebrating Asian culture, including the “NBA Katakana Collection” and a heritage capsule collection to support #StopAsianHate.
Rahul Purini, President of Crunchyroll said, “There is an incredible and authentic synergy between anime and sports, and we couldn’t be more excited to partner with NBALAB, HYPERFLY, and TOHO animation to bring this together. Favorite characters from My Hero Academia come to the cartoon world. basketball world. This one-of-a-kind collection will really excite basketball enthusiasts as well as anime fans.”
HYPERFLY My Hero Academia Collection Highlights
For the first collection of HYPERFLY, the number one hero of My Hero Academia, the Symbol of Almighty Peace will take center stage on a series of heavyweight t-shirts for four teams including the Warriors, Lakers, Knicks and Bulls. The retail launch of HYPERFLY will also feature All Might on t-shirts, hoodies, and satin jackets. The line will be discontinued sometime in the fall of 2023 and will be available for purchase in the United States and Canada through Crunchyroll, NBA, LIDS, and HYPERFLY online stores as well as through other approved vendors. together.
My Hero Academia’s partnership with the NBA will debut at NBA Con, held at Mandalay Bay in Las Vegas from July 7-9, where fans can purchase a number of items. Fans can also check out some of their favorite scenes from My Hero Academia at the Crunchyroll trigger space at NBA Con. Tickets are available for purchase at NBACon.com.