The result – Zoomers watch more cartoons than any other generation.
As detailed on Anime Dork, YourDictionary recently used the WordFinder function to determine which generation is most actively involved in the anime community. Based on a sample size of 1,000 users, Gen Z has the highest percentage of anime fans, with over 69% saying they watch the movie. This number is nearly 10% higher than millennials, only 57% behind Gen Z. Gen X has the third highest viewership, with a modest 40%. Baby Boomers lag the furthest behind, with just 23% adjusted for viewing.
Anime is Gen Z’s favorite
In addition to its generation survey, YourDictionary also sought to determine how many anime fans prefer subtitled anime over dubbed anime. The site asked its users, of all generations, to choose which series was generally “more interesting” with subtitles. The highest percentage of voters chose Attack on Titan and Dragon Ball Z, which each received 34% of the vote. Naruto, Death Note, and Demon Slayer were also highly rated by fans, receiving 33%, 31%, and 30% of the votes, respectively. When asked why they prefer subtitled anime over voiced anime, most viewers said it was because of “words and phrases that got lost in translation.” This sentiment makes sense, as anime fans sometimes criticize publishers like VIZ for mistranslating popular manga.
Another study also found that Gen Z’s preference for anime differs significantly from that of its millennial sister. According to a recent survey conducted by Japanese Keyboard app, Semiji, Gen Z consider the Tokyo Revergers Christmas Showdown Arc to be better than the Pokémon anime. Tokyo Revengers follows a young man named Takemichi Hanagaki, who finds himself transported back in time 12 years after learning about the tragic death of his ex-girlfriend, Hinata. Armed with knowledge of the future, Takemichi sets out to prevent the notorious Manji Gang in Tokyo from killing Hinata by taking it from within. When Gen Z was asked what they liked about the Christmas Showdown portion of the anime, viewers cited the film’s plot and the characters’ brave efforts to protect their family from the ruthless Black Dragon gang.
While Tokyo Revengers ranks high among Zoomers, the top pick of the 2023 generation is Oshi no Ko. Studio Koga Dobo’s breakout success revolves around a gynecologist named Gorou Amemiya, who undergoes a strange transformation after his favorite idol, Ai Hoshino, visits his clinic to deliver a baby. . When he awoke, he found himself reborn as Hoshino’s infant son, Aquamarine. While confused by his circumstances, Gorou’s new form gives him a whole new perspective on the challenges of stardom. The series often deals with heavy topics like bullying and suicide, and even draws inspiration from the real-life tragedy of Japanese wrestler Hana Kimura to tell its story.
Tokyo Revergers is available to stream on Disney+ and Max. Oshi no Ko is available on HIDIVE.
Source: Anime Dork