October 24, Sohu reported that “country fairy” Ly Tu That appeared in a new video calling on the audience to attend a program about pandas. This is a rare appearance after more than a year in hiding for a female blogger specializing in making videos about pandas. China's most famous country life.
As soon as Ly Tu That appeared, he immediately became the most popular keyword on Weibo social network with more than 76 million interactions. It can be seen that, even though it has been 3 years without a new video update, “country fairy” is still a name that is difficult to replace in the hearts of the audience.
“So when will Ly Tu That update again? I want to see new videos. Although there are many videos promoting traditional culture, I feel that no video is as healing as Ly Tu That's video. Every time I also watched her video and it made my heart feel better”, “Looking forward to the return of the country fairy”, “I want to know when she will return, so that I can experience the feeling of returning to nature.” “, “There are many people who do back-to-nature style vlogs but I only like her videos”, “Every time I'm stressed with life, I watch Ly Tu That's videos to calm down” … many viewers are looking forward to the return of Ly Tu That.
Ly Tu That was recognized by CCTV television station as a cultural promotion ambassador. The female blogger also participated in many events introducing tea, confectionery, and handicrafts. These activities help Ly Tu That improve his reputation, becoming a leading figure in the content creation world in China.
Previously, in July 2021, Ly Tu That stopped filming videos about rural life because of conflicts with the management company.
According to the female blogger, because of the unbalanced capital contribution ratio, she suffered economic losses and became a money-making tool. Even though the management company earns billions of yuan each year, Ly Tu That only gets a small share of the money. Although Ly Tu That is her stage name, the company copyrighted it, at that time Ly Tu That was in danger of losing her entire career.
After a year of litigation, in December 2022, Ly Tu That regained the right to operate the Sichuan Tu That company from his former boss. In the new agreement, the company completely belongs to Ly Tu That with 99% of the shares, the remaining 1% belongs to Vo Niem Hang Chau, CEO Luu Dong Minh withdrew from the company because of a dispute with Ly Tu That. leads to fading feelings.
However, this also means that in the future, Ly Tu That will have to take more responsibility for promoting his videos, a job that was previously the job of Vo Niem Hang Chau, and “the country fairy”. ” is only in charge of content production. According to QQ, with Ly Tu That's personality, it is difficult for her to perform her new job as professionally as her old management company.
In addition, Vo Niem Hang Chau is also promoting the establishment of a new brand, also trading in culinary products, to compete with Ly Tu That's own brand “Bun Snail”.
Besides, during her three-year break, the movement to return to her hometown to make vlogs became more and more widespread.
According to an analysis by Vuong Van – Associate Professor of Journalism and Communication at Huazhong University of Science and Technology, there are currently more than 100 million people in China pursuing vlogging to share their daily lives. Therefore, Ly Tu That's influence may be reduced and the audience divided.