7-Eleven Japan's previously revealed partnership with VTuber agency Nijisanji will start on May 9 at 7am JST and have stickers about Ibrahim, Furen E Lustario, Hoshikawa Sara and Yumeoi Kakeru with the theme of a visit to an amusement park. The character illustrations drawn for the campaign have also been fully revealed.
For this collaboration, 7-Eleven Japan customers will have to receive two of the campaign's products — in this case from a range of sweets and ramune candies — in one purchase to receive a label. Original Nijisanji stickers of their choice. The corresponding products for the first batch of stickers, both under the Morinaga brand, can be found here.
Limited number of stickers. Each participating store will have a total of 24 stickers — six of four variations — that will be available on a first-come, first-served basis. The sticker designs are illustrated by Tama.
In addition to the sticker, some Japanese 7-Eleven stores will sell chocolate wafers, starting May 8, that come with a picture card. There are a total of 10 picture cards to collect.
The partnership will end on May 22. Two more campaign plans will be revealed on May 13.
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7-Eleven Japan is currently running collaborative campaigns with Spy x Family, The Quintessential Quintuplets, That Time I Got Reincarnated as a Slime and Detective Conan: Hyaku-man Dollar no Michishirube.
Source: @711SEJFamitsu