In February 1964, confectionery company Lotte, the company founded as a chewing gum manufacturer 16 years ago, has launched its first chocolate product: Ghana Milk Chocolate. To celebrate Lotte Chocolate’s upcoming 60th anniversary, the company turned to the anime studio TRIGGER produced an advertisement promoting his upcoming new single Ado, “Cadabra Chocolate. ”
The 30-second version of that ad, which will also be available in a one-minute and “full” version, is now available to watch on YouTube. The video is set in a chocolate factory and features three girls—one from the normal world, one from the magical world, and one from the scientific world—as the main characters.
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Yoh Yoshinari of TRIGGER (Little Witch creator and director AcadeKaren, Cyberpunk Edgerunners character designer, mecha designer Gurren Lagann) directed the video and designed the characters, while Genki Kawamura (Your Name, Suzume, Fireworks) has planning and production credits. Chiho Kiyota (Co-Art Designer Brand New Animal) served as unit director and supporting character designer.
A one-minute version of the video will debut during commercial breaks for TBS CDTV Live! Living! The 2-hour special begins airing on January 22 at 7pm JST. The song “Chocolat Cadabra” will be released on streaming platforms on January 31 JST.
Source: Official channel of Okuchi no Koibito Lotte
