COVER Corporation, the company behind the world’s largest VTubers, has announced its first foreign branch in the United States to compete with major industries such as manga, anime and games.
COVER Corporation, the company that operates Hololive Production — the live streaming conglomerate that includes the VTuber groups hololive, hololive Indonesia, hololive English, HOLOSTARS and HOLOSTARS English — is establishing its first overseas branch “COVER USA” in North America. Through a press release, its goal is to facilitate global expansion into English-speaking countries and Indonesia, with its mission statement being “Together, let’s create a culture loved by everyone.” cherish”. The expansion will see the increased promotion of VTuber culture globally.
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Japan’s VTuber culture expands to North America
COVER Corporation CEO Motoaki Tanigo added: “COVER Corporation is actively working to promote the culture of the Japanese-made ‘VTuber’ phenomenon worldwide. Last year, we participated in more than 20 anime conventions and successfully held large-scale live concerts in North America. We are pleased to announce the establishment of our first overseas branch to further increase awareness of VTuber culture in North America.” Dexerto’s list of the top 20 VTubers on Twitch and YouTube revealed that Hololive took 11/20 spots.
COVER Corporation’s overseas expansion was showcased last year with the “hololive English 1st Concert -Connect the World-“, which, in addition to collaborations with anime companies, was seen in the VTube attraction Hololive Meet (holoMeet) at Crunchyroll Expo 2022 and its appearance at Anime NYC 2023. COVER Corporation’s VTuber Gawr Gura was also awarded VTuber of the Year at YouTube’s Streamy Awards.
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VTuber and Anime culture continue to intertwine
More generally, Cover Corporation and VTuber culture have become closely intertwined with anime, as seen with the 2019 anime Holo no Graffiti and Hololive VTuber Mori Calliope, who will perform the opening ISEKAI ISEKAI “Go-Getters” as announced today on March 14 She previously collaborated with One Piece on the song “Future Island”. One Piece author Eiichiro Oda revealed his surprise and admiration for her talent, shown in the video below.
COVER Corporation just revealed its US office is just one phase of its global expansion, citing that the VTuber market is forecast to reach 80 billion yen ($540 million) by 2023 and 25. trillion yen ($168.7 billion) worldwide by 2028. It aims to “elevate ‘VTuber’ culture into a new Japanese-origin content business that can compete alongside manga, anime and games on a global scale.”
Source: Press release