It will not be fun for developers when their advertising and marketing scripts deviate from their original trajectory. miHoYo itself is all too aware of this when constantly new updates and expansions are devastated by leakers and spoilers, causing players to sometimes know the content months before the official announcement. But this pain is probably nothing compared to Rockstar, when the trailer of the blockbuster GTA 6 was suddenly leaked before the announcement time, causing all the efforts of this publisher to go up in smoke.
Accordingly, Rockstar has planned to launch GTA 6 globally at a certain time. This created such excitement that thousands of people even turned on the premiere screen 24 hours in advance and started chatting excitedly about the game. But only a short time later, the trailer was suddenly leaked to social network X. The leak account was then suspended, and the GTA 6 trailer also had to be released earlier than planned. And of course, except gamers, no one feels happy about this development. A series of famous Rockstar figures have also spoken up with extremely drastic and outrageous reactions.
Rockstar animator Javier Altman was the angriest when he said that he had waited a long time to enjoy the moment of watching the trailer with his colleagues but now, that moment was completely ruined. Many other Rockstar employees also expressed extreme disappointment, even anger when they even had to hold back, not daring to preview the trailer but then it was all ruined by a heartless leaker. Rockstar’s entire plan and previous preparations went up in smoke. However, some staff were also positive, saying that the trailer was finally introduced, albeit in an unexpected way.
After more than a year of waiting, the GTA 6 trailer is finally out and certainly, gamers have a reason to feel excited. GTA 6 is expected to release on PlayStation and Xbox in 2025, while its PC version has not yet been announced.