Every year, Nippon TV holds a 24-hour television competition to raise money for environmental and disaster relief charities in Japan. This year, Studio Ghibli supported its parent company by creating a dog mascot for Nippon TV's new charity t-shirt line.
According to Nippon TV's official website, Studio Ghibli CEO Goro Miyazaki recently created new artwork featuring a seemingly disgruntled dog resembling Heen, the adorable old dog from the movie Howl's Moving Castle. Ghibli's 2004. As shown below, the accompanying text reads “Can love save the earth?” — a positive nod to the Telethon’s recurring “Love Saves the Earth” theme. Goro lookalike Heen will be Nippon TV's charity mascot this year, appearing on white, yellow and gray T-shirts scheduled to hit AEON stores starting July 4. At the time of writing, Retail price (tax included) is about 2,000 yen (or $12.52 USD). A portion of the proceeds from shirt sales will be donated to charity.
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Studio Ghibli has been involved in philanthropy since the 90s
Ghibli has been at the forefront of Japan's national conservation efforts for decades. In 1990, Ghibli founded the National Totoro Trust – a large-scale initiative established to protect the country's Sayama Hills, inspired by the setting of Hayao Miyazaki's beloved family film, My Neighbor Totoro. Thanks largely to public donations, the trust has acquired more than 53,350 meters of Sayama Hills land, ensuring that the area's forests, reservoirs and old-fashioned rice farms will remain intact for many years. next year. Additionally, Ghibli has provided Nippon TV with designs for its annual telecast at least twice in the past — once in 2006 and again in 2010.
Goro Miyazaki has become an integral part of Studio Ghibli's films and legacy
Goro Miyazaki, son of Ghibli co-founder Hayao Miyazaki, is an inseparable part of the studio's legacy, having sat in the director's chair for major works such as Tales From Earthsea (2006), From Up on Poppy Hill (2011) and Ronja the Robber's Daughter (2014). In addition to his current management role at Ghibli headquarters, he is also the chief designer of Ghibli's official theme park. Located on the grounds of Japan's 2005 Aichi Memorial Park, this spacious wooded setting features many attractions inspired by iconic films such as Kiki's Delivery Service (1989), Lord Mononoke (1997) and My Neighbor Totoro (1988). Goro's latest Ghibli film is Earwig and the Witch (2020) – the studio's first 3D CG animated film. While Earwig was criticized by critics for its supposedly lackluster art style, the film was more kindly received by Goro's father, who praised his son and the CG animation team for creating come up with something “quite interesting”.
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Nippon TV's upcoming 24-hour charity telethon will air from 8 p.m. August 31 to 1 p.m. September 1 (JST). Audiences in Japan and the US can stream Ghibli's library of films on Max, including Howl's Moving Castle, which features the aforementioned chore dog Heen.
Howl's Moving Castle
When an insecure young woman is cursed with an aging body by an evil witch, her only chance to break the curse lies with a self-indulgent but insecure young wizard and his companions. His journey through the castle walked on his feet.
Release date June 17, 2005
Studio Ghibli Studio
Cast Takuya Kimura, Tatsuya Gashûin, Chieko Baisho
Running time 1 hour 59 minutes
Production company Buena Vista Home Entertainment, DENTSU Music And Entertainment, Mitsubishi.
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Source: Nippon TV official website via SoraNews24