Summary
Spy x Family partnered with Disney’s Wish for a genius marketing move to celebrate the release of both films. Anya’s character fits perfectly with Wish’s theme, making the collaboration a perfect fit. This isn’t Spy x Family’s first film collaboration, as they previously teamed up with Mission: Impossible for an impressive marketing campaign.
The animated movie is a hit Spy x Family made an official crossover with Disneyof the latest film along with a new movie poster for the series’ upcoming film, Code: WHITE. The hype for Forgers’ first film since Spy x Family became a huge hit with fans is indescribable. While international audiences will have to wait until 2024 to see the Forger family’s most thrilling adventure, Code: WHITE will officially launch early for fans in Japan on December 22. Because of this, the film had a surprise official crossover with Disney’s newest film, Wish.
Since Wish was finally released in Japan on December 15, WIT Studio and Disney have officially teamed up with a genius marketing strategy for both films. According to Crunchyroll, the latest poster for Spy x Family: Code: WHITE features Anya and Bond approaching a falling Stella star, which she needs to obtain at Eden Academy to continue Loid’s mission, related directly to the Wish banner. What’s even better is that they’re both direct mirrors of each other, suggesting that Anya and Wish’s protagonist Asha essentially reached their own wishing stars on the same night.
This is a beautifully constructed marketing exercise to celebrate the release of Disney’s newest film and the most anticipated film in Japan based on an anime that came out in such a short time frame. So. What’s even more amazing is how perfectly this poster relates to Anya’s theme.
Spy x Family’s collaboration with Wish is the perfect fit for Anya
While Wish didn’t live up to the high expectations fans had for Disney’s 100th anniversary film with disappointing box office returns reflecting that, the theme surrounding wishes fits the bill perfectly. Anya looking at her feelings about being a part of the Forgers. In a way, being adopted by Loid was her own “wish come true” moment because she now had everything she ever wanted. She has a father and mother she can love, even if Loid only created it to cover his own interests, as well as the excitement of learning about her parent’s double life as a spy and assassin. defense.
Anya even gets to enjoy a brief princess-like moment in episode 1 “Will They Pass or Fail” when Loid treats her to a reenactment of Spy Wars to celebrate her admission to Eden Academy . Wish is tailor-made for a collaboration with Anya from Spy promoting both films.
Wish Wasn’t Spy x Family first film collaboration in 2023
What’s surprising about this collaboration with Disney is that they weren’t the first to tease the highly anticipated Spy x Family movie before its release. Back in July 2023, the latest Mission: Impossible film, Dead Reckoning-Part One, also teamed up with WIT Studio to promote both films, although Code: WHITE wasn’t released until much later. Similar to their work with Disney, the marketing ties in quite well to the premise of Spy x Family, although it’s much more direct than how the film ties in with Wish. After all, they both deal with spies on a mission to save the world, so the connection is pretty obvious. However, the resulting poster artwork is a stunning recreation of Dead Reckoning with Forgers and other iconic characters playing the roles of Ethan Hunt and his team.
While international audiences will have to wait a little longer to finally see Forgers’ first film, Code: WHITE, in theaters, marketing in Japan surrounding the film’s upcoming release This movie is amazing. The Forgers has been a phenomenon since the anime first debuted in 2022, so seeing such major studios reach out to collaborate with them is a huge win for the series. Spy x FamilyCooperation with Disney has managed to create the cutest official poster of Code: WHITE and is on a mission to promote the release of the film in the best way possible.
Source: Crunchyroll, Walt Disney Pictures JP
Spy x Family
Release date: 2022-04-09
Cast: Takuya Eguchi,Atsumi Tanezaki,Saori Hayami,Alex Organ,Megan Shipman,Natalie Van Sistine
Category: Animation, Action, Adventure, Comedy
Rating: Television-14
Seasons: 2
Creator(s): Tatsuya Endo
Writer: Kazuhiro Furuhashi, Ichiro Ōkouchi
Streaming service(s): Crunchyroll
Franchise(s): Agent X’s family
Director: Kazuhiro Furuhashi, Takahiro Harada
Season list: Spy x Family – Part 1, Spy x Family – Part 2