Project PRISM, one of the VTuber projects under Sony Music Entertainment Japan, will cease operations on March 31. With this announcement, all 18 of the project’s currently signed talents will become independent VTubers , keeping their respective IPs and social media channels intact.
Project PRISM also encourages fans to tune in to each VTuber talent’s livestreams and/or social media in early March for more information on each talent’s individual plans for their activities. them after March 31. Furthermore, events and releases currently scheduled for March will continue and orders placed before the March 31 deadline will be fulfilled even after Ending the operation of the PRISM Project.
Meanwhile, the project’s official YouTube and X (Twitter) accounts will remain in archive form, and fan mail received before March 31 will be sent to talents as usual. They asked fans to continue supporting the events and activities of the talents through their last livestream at the end of March.
Shogun, producer at PRISM Project, states that after careful consideration and discussion between management and talent regarding each talent’s goals as virtual performers, while paying attention to industry trends as well as the significant human resources needed not only to maintain but to further develop the brand, they together made the extremely difficult decision to discontinue talent management and enabling each talent to continue their talent activity under their current talent name with their current character IP.
He also added that as they realized how heartbreaking and surprising this announcement would be for them, they also wanted to share that PRISM Project is always grateful for the audience’s enthusiastic and long-term support. fan audience and they hope that fans will continue to support each talent as they take the next step in their talent search.
“Since moving to Sony Music, PRISM Project talent has created nearly two years of engaging, pioneering content, and we are incredibly proud of the contributions each PRISM talent has made to the space. virtual talent. Our opportunity is to bring the content of PRISM talent to a much larger audience (both virtual and physical), achieving a long list of ‘firsts’ for PRISM as a group staff and talent, and having the opportunity to continue pursuing our Mission of helping each viewer find something they love and feel happy every day is an honor and a privilege.”
Statement from Shogun, Producer of PRISM project
These eighteen acts of talent will continue to transition as independent VTubers including:
First generation (CosKaren): Iku Hoshifuri, Aoi Tokimori, Meno IbukiThe second generation: Rita Kamishiro, Luto ArakaThird generation: Shiki Miyoshino, Nia Suzune, Yura Rikudou, Pina PenginFourth generation: Naki Kamizuki, Sara Nagare, Non AnonFifth generation (PRISM Forecast):
The PRISM project was founded by Anotherball, Inc., then transferred to Sony Music Entertainment (Japan) Inc. management and operations in May 2022.
Source: Press release, Official website
©2024 PRISM Project