The 18 talents will become independent after the company closes on March 31
Image via Prism Project Twitter account
© 2022 PRISM Project
Sony Music Entertainment’s English-language virtual YouTuber project PRISM announced on Saturday that it will cease operations on March 31. 18 talents signed to the company will become independent performers on April 1 and retains rights to their names and personalities.
Events and broadcasts scheduled for March will still take place, and orders placed before March 31 will be fulfilled even after the project closes. The talents will reveal their individual plans in early March.
Prism producer Project Shogun said the decision to cease operations was made after discussions between management and talent about the “significant human resources” required for maintenance and growth. brand developping.
The PRISM project first launched in January 2021. All agents are contracted to manage Sony Music talent. The talents are mainly active on YouTube and stream various content, including but not limited to singing, karaoke, gaming, and art. The current roster of talent includes Iku Hoshifuri, Aoi Tokimori, Meno Ibuki, Rita Kamishiro, Luto Araka, Shiki Miyoshino, Nia Suzune, Yura Rikudou, Pina Pengin, Naki Kamizuki, Sara Nagare, Non Anon, Ami Amami, Kou Tsubame, Jun Akane, Mako Sameshima, Nana Asteria and Emma Oumiya.
The company launched its first male presenting talent last June.
VEE Project, its Japanese-language equivalent, launched its first wave of talent in May 2022. The company has debuted a new wave of talent in November.
Source: Prism Project Twitter account account