The world gaming industry is growing, the number of gamers is also increasing every day and this seems to be a great opportunity for brands to start collaborating with game titles. to explore this fertile land. The most typical example is KFC, when the famous fast food brand continuously has events and links with many famous games to advertise its brand such as Pokemon, Genshin Impact… And recently , KFC has just surprised many gamers with an extremely generous reward.
Specifically, in collaboration with the blockbuster Tears of the Kingdom launched this year, KFC created a contest called The Recipe Run with extremely valuable rewards. The rules of the game are also very simple, as Tears of the Kingdom gamers will have to find a way to collect 11 herbs, spices and a bird leg and then proceed to process and cook. This challenge is inspired by KFC’s “original recipe” chicken dish, and while it seems simple at first glance, there are some key rules that make it more challenging.
Accordingly, to be eligible to participate, gamers will have to prove that their inventory is completely empty, meaning there are no clothes, weapons or items, and then be allowed to proceed with the collection process. . Taking advantage of bugs and errors to increase mining and movement speed is completely prohibited and above all, players must try to make the most of their time. The reason is simple, because they will have to cook their meals at Gomo’s Bedrock Bistro restaurant. Whoever gets all the conditions right and has the shortest time will receive an extremely valuable reward, which is a golden chicken thigh from KFC, with an estimated value of about 10,000 USD (nearly 250 million VND).
Finally, the winner of the game has been found. That is Keuss – a gamer from France. With a time of one hour and seven minutes, Keuss proved to be completely superior to his competitors. Of course, this guy was not the only one to receive a reward, other participants also received a free gift from KFC.