What you need Things to know:
Next generation singer-songwriter, mekakushe, who is known to many artists and creatives, founded his own label, akogare Records, within Bandai Namco Music Live. On November 27, she released her first digital single, “Kataomoi Magnet,” from the label. The arrangement of “Kataomoi Magnet” was handled by PRIMAGIC, known for arranging songs for artists such as LiSA, Keina Suda and Meychan. They have masterfully combined various genres, including J-POP, electro and funk, creating a captivating melody that feels like a feeling of attraction with charisma. The music video and jacket visuals were created by up-and-coming visual artist Toki Chiaki, who is known for his work producing music videos by meiyo and TOOBOE. From November 2023 to March 2024, mekakushe is scheduled to release digital singles for 5 consecutive months, so stay tuned for her future endeavors!
Mekakushe’s review of Akogare Records
I’m happy to announce the akogare record setting during Bandai Namco Music Live! The term “akogare,” which means “longing” or “aspiration” in Japanese, has important meaning to me. I even used it as an album title during my independent production days.
From the beginning of my musical journey until today, my creative passion and desire for music have not only endured but also continued to grow with each passing day. By entrusting these emotions to akogare record, I hope to nurture a label filled with unprecedented dreams and aspirations, so that my music can reach many people in the future.
Please warmly watch this new beginning. Your continued support is greatly appreciated. Thank you.
Title: Kataomoi Magnet
Lyrics, composed by: mekakushe
Music service: linkco.re/d0rpbCxT
Music video: youtube.be/__NctDYetxo
[nội dung được nhúng]
Mekakushe’s review of “Kataomoi Magnet”
A person’s heart is like a magnet, attracting and repelling. Even if you are attracted to each other, if you are too similar, problems can still arise. This song describes a complicated romantic story, like the workings of a magnet.
The sounds created with PRIMAGIC have a challenging approach, giving a feeling of extreme excitement that I have never experienced before and it feels very refreshing. I poured my heart and soul into singing it. (I’m also happy because this was my first time recording live trumpet!)
“Kataomoi Magnet,” which marks the beginning of Akogare Records, is a song that feels like a step forward.
Toki Chiaki’s profile
An illustrator and visual creator who primarily works on music videos, artwork, and logos in various genres. Being a highly creative person, they are not limited to music but also handle illustrations and designs for a variety of content, including fashion and entertainment. meiyo’s “Nothing’s Working Out” music video surpassed 35 million views on YouTube, produced by Toki Chiaki.
Review by Toki Chiaki
This time, I am honored to be in charge of the music and jacket for “Kataomoi Magnet” by mekakushe. ” When I first heard the song, I immediately felt the power within mekakushe’s delicately nuanced voice. I got the impression of a voice that, despite its transient nature, held a deep power at its core. The sharpness of the lyrics in the sweet cotton candy melody makes my heart flutter. It felt dazzling, like soft sunlight giving way to the glare of lightning.
To express the song’s softness and the poison element within it, I believe I created something with a slightly different flavor from my usual work. I hope you will listen and watch it many times.
Introducing Akogare Records
The name “akogare” is a meaningful word for mekakushe, who has long sung about her beloved ideal through her music production. The label was founded with the hope that akogare’s recordings would eventually become something people loved.
Profile of Mekakushe
Handling the lyrics, composition, vocals and piano performance himself, the next step-mekakushe generation singer-songwriter is very popular with artists and creators. Having started playing classical piano at the age of three, she gradually gravitated towards pop music. Her independently produced songs have been featured in Kao Laurier commercials, and she is one of the top artists on Spotify’s official playlist “Kirakira Pop Japan” with a total of 3 million streams. She is a promising emerging artist with expected success in the future. With electronic music as a foundation in her recordings, her musical style continued to expand, including classical solos and band music in live performances.
■ Official YouTube channel: youtube.com/@_mekakushe_
■ Official X (formerly Twitter): twitter.com/_mekakushe_
■ Official Instagram: instagram.com/_mekakushe_
■ Official TikTok: tiktok.com/@_mekakushe_
■ Official homepage: mekakushe.com
Source: Official press release