TV networks face stiff competition in the streaming era, with platforms like Netflix, Freevee and Disney+ vying for users' attention. While traditional favorites like the NFL have long dominated television screens, anime is emerging as a formidable competitor.
A recent report by Polygon took a deep dive into television viewing preferences, surveying nearly 5,000 participants to understand viewing habits across different age groups. Surprisingly, the data revealed that Gen Z is more likely to watch cartoons on a weekly basis than traditional sports like the NFL.
Survey report
Among respondents over the age of 18, the survey found that 42% of Gen Z participants regularly watch cartoons every week, surpassing the 25% who watch the NFL. This highlights anime's significant cultural impact on Gen Z audiences, rivaling that of mainstream sports.
In the United States, this trend highlights the growing influence of anime in the streaming sector. While anime gained attention in the 90s through services like Funimation and Pioneer releasing titles on home video, today's youth can easily access countless anime through platforms. streaming like Crunchyroll and HIDIVE.
Major companies like Netflix and Disney+ are also investing in anime content to cater to this expanding market.
Industry executives are acutely aware of fans' changing preferences, especially among the lucrative Gen Z demographic. With Japan embracing new technological advancements, it is likely that upcoming generations, including Generation Alpha, will view anime as a popular form of entertainment rather than niche-specific content. somehow.