Hayao Miyazakithe last movie of, The boy and the heron was finally released and it broke the box office despite the lack of advertising. In what many considered a surprising move, a month before The Boy and the Heron was released, Studio Ghibli’s Toshio Suzuki revealed that they would not be releasing a trailer or any form of marketing. another during the preparation for the launch. The rationale is that people wouldn’t need to see the trailer if they really wanted to see it, but it’s still seen as a bizarre marketing tactic that can very easily hurt a movie’s chances of success. .
Fortunately, The Boy and the Heron’s box office success doesn’t just justify the lack of advertising. As reported by Anime News Network, The Boy and the Heron grossed $13.2 million in its opening weekend, making it not only the highest-grossing film in Japan in its opening weekend, but also is the second-biggest opening for a Studio Ghibli film after Howl’s Moving Castle, which opened with $14.2 million. Whether that level of success can be repeated internationally is another story, but The Boy and the Heron’s marketing strategy, or lack thereof, clearly worked. and it’s likely to become one of Studio Ghibli’s most successful films in years.
Why is The Boy And The Heron’s box office so good
The Boy and the Heron had a great opening at the box office, and there are plenty of reasons why. For starters, Studio Ghibli and Hayao Miyazaki are still some of the biggest names in anime and animation, so even casual fans can assume this is going to be a good movie. and a must see event. The lack of marketing is probably a big boon too, as the fact that Studio Ghibli has enough confidence in The Boy and the Heron to sell it for nothing but brand recognition should make people curious to know. whether it’s really or not and its opening. box office more than supporting that idea.
Another factor to consider is the portrayal of The Boy and the Heron in Hayao Miyazaki’s final film. While Miyazaki has announced plans to retire before, given his age and how that is said to have affected production, it is likely that Miyazaki will definitively retire right now. now, making The Boy and the Heron his swan song. If The Boy and the Heron is indeed Miyazaki’s last film, that’s all the more reason for people to go see it as soon as possible, so it’s no wonder it could usher in this level of success. .
Will Hayao Miyazaki’s final film succeed internationally?
While The Boy and the Heron has enjoyed success in Japan, whether that success will be replicated internationally is another story. Possibly as big as Studio Ghibli and Hayao Miyazaki, anime isn’t as mainstream in other countries as it is in Japan, so The Boy and the Heron’s box office could fall short in international markets. The fact that GKIDS also won’t market the film for release in North America could also be an issue; anime is unlikely to succeed in the West without proper advertising, especially for the anime, so GKIDS’s failure to market the film could greatly affect its success.
That being said, The Boy and the Heron still failed to achieve international success. Anime films have enjoyed more success at the international box office in recent years, with films like One Piece Film: Red, Dragon Ball Super: Super Hero, and Demon Slayer: Mugen Train all being films. a huge success, so a Studio Ghibli movie can easily achieve a huge success. similar success. It’s still too early to say anything definitive about its international release, but if Hayao Miyazaki‘S The boy and the heron can achieve a lot of success in Japan without advertising, surely the same can happen in other countries as well.
Source: Anime News Network, Anime News Network, Screen Daily, GKIDS.