Nikkei Entertainment has released age and gender demographic data for some of the most popular series, revealing that Dragon Ball ranked lowest in favorability among women.
As part of Nikkei Entertainment!’s March 2024 issue, the company released “Understanding the ‘people’ and ‘works’ that are actually being promoted today. The latest trends in ‘Oshikatsu.’” Oshikatsu refers to a type of fandom that goes beyond the viewership or readership for a particular series. It involves a person liking a series, recommending it to others, and purchasing merchandise, often associated with altruistic and supportive undertones, similar to ‘caring’ for a series. Data reveals that Dragon Ball’s demographic is approximately 84% male, with an average supporter age of approximately 36 years old. You can see the full chart below, followed by a post from X (formerly Twitter) identifying oshikatsu.
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Nikkei conducted this survey on December 16, 2023, with 50,000 people saying they loved a particular brand. Nikkei notes that when it comes to trademarking, series like One Piece that have manga, anime, and live-action adaptations are all grouped under one name. Respondents are rated based on Japan’s demographics – which means, for example, that if two people say they like the same series, its position on the rankings will likely favor them. older. Nikkei did not specify how it measures differences between advocacy habits, such as purchasing goods or posting on social media.
Attack on Titan, Tokyo Revengers and Haikyuu attract more female fans
Other interesting insights include the majority of women supporting Attack on Titan, with about 58% compared to 42% of men for women around the age of 34. X user Blue Phoenix also provided a The analysis thread below, reveals that around 80-100% support for popular CGDCT (Cute Girls Doing Cute Things) anime like Bocchi the Rock! and Yuru camp! is for men between 30 and 40. Tokyo Revengers and Haikyu!! — whose support from women has been hailed as a big factor in the film’s current huge box office success — is supported by about 80-90% of women in their 30s and 40s.
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It’s worth noting that the chart reveals that Dragon Ball is one of the most supported series despite being one of the oldest. Its legacy was recently celebrated when it won the 2023 World’s Most In-Demand Legacy Series award by Parrot Analytics. The accuracy of Nikkei’s data is also supported by the fact that Jujutsu Kaisen received by far the biggest support in the ratings, with the series winning the award for Most In-demand TV Show in the World. world of Parrot Analytics in 2023.
Dragon ball
Dragon Ball tells the story of a young warrior named Son Goku, a special boy with a tail who embarks on a journey to become stronger and learn about the Dragon Balls, as all 7 Dragon Balls are gathered. in return, grant any wish of choice.
Created by Akira Toriyama
First movie Dragon Ball: Curse of the Blood Ruby
Latest movie Dragon Ball Super: Superhero
First TV show chapter Dragon ball
Upcoming TV show Dragon Ball DAIMA
Airing date of the first episode April 26, 1989
Cast Sean Schemmel, Laura Bailey, Brian Drummond, Christopher Sabat, Scott McNeil
Source: Nikkei Entertainment!