MAPPA, known for popular anime series like Jujutsu Kaisen and Attack on Titan, has made the unexpected move of venturing into live-action production. Partnering with K2 Pictures and other industry veterans, MAPPA aims to reinvigorate the film industry.
Their collaboration signals a joint effort to assist K2 Pictures in creating a live-action film with global appeal. Founded by film producer Muneyuki Kii, K2 Pictures wants to rejuvenate Japanese cinema and ensure fair profits for filmmakers.
In a statement, MAPPA expressed its commitment to supporting K2 Pictures in its efforts, highlighting its desire to contribute as a film production partner and animation studio. This initiative is in line with MAPPA CEO Manabu Otsuka's vision of diversifying the studio's portfolio beyond animation.
Former MAPPA board member Makoto Kimura shed light on the challenges facing the anime industry, emphasizing the need for better funding and profit-sharing mechanisms. Kimura's new venture, BLUE RIGHTS, aims to solve these problems and provide financial support to anime creators.
Renowned filmmaker Hirokazu Kore-eda's involvement with K2 Pictures underscores efforts to reform the industry on a broader scale. Kore-eda, along with director Takashi Yamazaki, recently advocated increased investment and a fairer profit structure in a meeting with the Japanese Prime Minister.
MAPPA's foray into live-action film production represents a bold step toward reshaping the Japanese film industry and promoting greater industry collaboration.