Animes including Lupine III, Erased, Ghost in the Shell and Wotakoi are rallying to support the restaurant industry in a new otaku-friendly video advertisement.
Suntory, one of Japan’s oldest alcoholic beverage distributors, brought together several anime brands to respond to the harsh effects of the Coronavirus on the Japanese restaurant industry in the article “ In life, there are restaurants. ‘Where there are people'”. commercial, released on November 1, 2023. Featured are clips of characters eating and enjoying from many anime, the full list includes Lupine III, Kintaro the Salary Man, Fortune Favors Lady Nikuko, Bunny Drop, Shin Atashin’ichi, Ghost in the Shell: Stand Alone Complex, Erased, Nasu: Andarushia no Naruto, Descending Stories, The Great Passage, GATE, Wotakoi: Love iI Hard for Otaku, Wave, Listen to Me!, Restaurant to Another World and Wakako-zake.
The uplifting theme song is titled “Jonetsu no Bara” and was performed by The Blue Hearts, who announced their disbandment in 1995. “Jonetsu no Bara” was released in July 1990, ranking topped the Japanese Oricon charts and appeared 17 times in the top 200. The lyrics were written by band founder Hiroto Komoto, who was inspired by the Sex Pistols. The Sex Pistols have built a solid fan base in Japan, performing there many times, and their live album, “Filthy Lucre Live,” features additional songs for the Japanese version that were not available in Japan. anywhere else. The Sex Pistols is also inspired by the popular anime series JoJo’s Bizarre Adventure, with part 4: Golden Wind’s Guido Mista’s counter also being named Sex Pistols.
The impact of the coronavirus has devastated the Japanese restaurant industry and beyond, with huge financial burdens recently weighing on them as interest-free government-backed loans to stay afloat has expired. Suntory created the ad “In life, there are restaurants. ‘Where the people are.’” to encourage people to come back and support an important industry. Suntory may seem like a familiar name even to those living outside of Japan, as Suntory owns some of the most iconic and global beverage brands such as Lucozade, Ribena and Orangina.
In addition to restaurants, the anime and manga industries are also reeling from the impact of the Corona virus. Blue Exorcist creator Kazue Kato announced a hiatus on September 27, 2023 after receiving his diagnosis. She plans to return to work in December. Studio Ponoc’s animated film The Imaginary was also moved to December 2023 after a COVID-related delay. Attack on Titan, the 10-year anime series that ended earlier this week, is actually set to be released sooner, with sound director Masafumi Mima detailing how COVID played a key role. important.
Source: YouTube, Oricon