Pop culture merchandising titan Sanrio has unveiled an exclusive line of products themed after hit anime Jujutsu Kaisen in a major collaboration.
Sanrio recently announced plans to open a temporary store in Ikebukuro, Tokyo to sell collaborative merchandise, which features Jujutsu Kaisen characters posing in various scenes with Sanrio characters dressed as Surname. Products include keychains, pens, stationery, coasters, stickers and other small merchandise items. The store will be open inside the PARCO department store in Tokyo from February 17 to March 10, selling individual products until supplies last.
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Each product features never-before-seen artwork of some of Jujutsu Kaisen’s most popular characters, including Satoru Gojo paired with Sanrio mascot Cinnamoroll, Nobara Kugisaki with Pompompurrin, and several fan-favorites like differently. It is currently unclear whether these items will be available online in the future; Currently, they are only available at the official pop-up store in Tokyo later this month.
According to the company, the store will first open inside PARCO in anime-friendly Ikebukuro but will move to a new location in Aichi Prefecture in Nagoya, Japan starting April 17. Fans appear at store and spend at least 3,000 yen, including tax, will receive a free sticker as a gift. All products are based on designs and special elements from the show’s second season, adapting the “Hidden Inventory”/”Early Death” arcs from the original manga.
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Many of Sanrio’s Anime and Manga collaborations create popular original merchandise
This collaboration marks the first time Sanrio has created items themed after Gege Akutami’s hugely popular Season 2 anime, though certainly not the first time it has created products themed after the anime Generally speaking. Sanrio has previously collaborated with popular series such as My Hero Academia and Neon Genesis Evangelion, creating clothing, toys and other merchandise that feature similar crossovers based on those shows. The company also offers a line of products based on its own original anime series, Aggretsuko, which features a red panda obsessed with heavy metal.
Jujutsu Kaisen is a popular shounen franchise about a high school that focuses on teaching students to use the dark energy within them, known as “cursed energy,” to fight against poisonous curses. Evil is born from human negativity. Teenager Yuji Itadori finds himself entangled with the all-powerful Ryomen Sukuna, an antagonistic force that he must completely stop before he can escape Yuji’s body and wreak havoc on humanity.
The anime series is currently available to stream on Crunchyroll, while the manga is licensed by Viz Media in North America.
Jujutsu Kaisen
Jujutsu Kaisen follows the evolution of Yuji Itadori, a boy who swallows a cursed talisman – a demon’s finger – and becomes cursed himself. He enters a special school for witches to learn how to control his new abilities and collect the remaining parts of the demon, so that he can consume them and then be eliminated.
Source: Natalie Comics
