Cover revealed that they will organize a campaign combining Hololive Production and Asahi Soft Drinks’ energy drink brand Dodecamin. The collaboration will feature all five members of Japan’s sixth generation Secret Society holoX team Hololive: Sakamata Chloe, Takane Lui, La+ Darknesss, Hakui Koyori and Kazama Iroha. Cover and Asahi promised the group a new music video upon its successful completion.
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The campaign will launch on March 12, 2024. The campaign will ask people to purchase Hololive-branded Dodecamin BIG 600ml bottles at convenience stores across Japan such as Seven-Eleven, FamilyMart and Lawson. If total sales of 4 million bottles are recorded before May 13, 2024, Cover will guarantee the publication of a new holoX music video.
Everyone who participates in the campaign can receive rewards featuring Vtuber holoX. Each bottle purchase will come with points that they can use to unlock downloadable wallpapers for their smartphones. They can also spend 3 points to download conversational voices in which Vtubers talk about their trips to different regions in Japan. All participants will also be entered into a raffle to win items such as acrylic stands and large decorative tapestries.
The campaign will also encourage each person to buy multiple bottles to earn additional rewards. Those who purchase 5 bottles and reach Bronze level will be able to download the Vtuber holoX avatar icon. Silver at 10 bottles will give everyone the chance to be one of 50 lucky winners to be featured in an upcoming holoX music video. They can also improve the chances for every other 10 bottles purchased. Gold Grade at 15 bottles will come with a special certificate signed by Vtuber.
A sweepstakes involving social media platform X will take place before the main campaign. Asahi’s official X account will post crossover promotional tweets on March 8, 2024. People with active X accounts and residing in Japan can participate in the sweepstakes by retweeting tweets before March 14 March 2024. Ten lucky people will win a QUO payment card worth 1,000 yen and a full set of acrylic stands featuring all five Vtuber holoX images.
The Hololive – Dodecamine crossover campaign will take place in Japan from March 12, 2024 to May 13, 2024.