Hello Kitty and Japan's 'Barbie', Licca-chan, team up to create a rose-covered fashion doll fit for royalty to celebrate the kitten's milestone.
Hello Kitty and the character many consider Japan's version of Barbie, Takara Tomy's Licca-chan, team up to create a majestic rose-covered doll to celebrate the cat's 50th anniversary famous child.
Via Get News, Hello Kitty's Sanrio and Licca-chan's Takara Tomy announced a special collaboration for the new “Hello Kitty 50th Anniversary Premium Licca-chan.” The special edition doll bears obvious similarities to Hello Kitty, including a striking red dress and heels, ribbon motifs, and a Hello Kitty-themed walking stick. Readers can check out the new Licca-chan doll below, which is available for pre-order now for release in November 2024 and retails for 24,200 yen (about US$154).
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Takara Tomy describes the new Hello Kitty 50th Anniversary Premium Licca-chan: “A Hello Kitty 50th Anniversary Premium Licca-chan. This is a beautiful doll set with Hello Kitty's iconic ribbon motif and 50 Hello Kitty 50th Anniversary roses sprinkled on the dress and accessories The ribbon-patterned hairstyle is silver with The light pink inside gives a special feeling. Headband and walking stick inspired by the Rose Queen. You can also enjoy the cape style.
Licca-chan is one of Takara Tomy's most popular toys in Japan along with Transformers
Licca-chan was invented even before Hello Kitty and will celebrate its 60th anniversary in 2027. Comparisons of the doll to Barbie span the decades, with Japanese lifestyle blog Unseen Japan highlighting how Barbie struggled to get a foothold in stores there for most of the 60s. Just as she began to see sales increase, the launch of Licca-chan in 1967 pushed her out of the market, forever relegating her to second place. Cumulative shipments of Licca-chan officially reach more than 60 million, joining Transformers figures, Beyblades and Duel Masters cards among Takara Tomy's popular toys.
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Hello Kitty celebrates its 50th anniversary with an adorable new watch
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The new Licca-chan doll joins other recent toy and character releases to celebrate Hello Kitty's 50th anniversary. Sanrio gave away Hello Kitty plush dolls for the spring cherry blossom season in Japan. Meanwhile, their US subsidiary is looking ahead to summer graduation season, with the newly launched Hello Kitty 9″ Graduation Cap and Gown Ornament Set in red, blue, and Yellow. Fans around the world can also look forward to McDonald's new product line, the upcoming Yu-Gi-Oh! x Hello Kitty and friends around the world.
Source: Get News