Hayao Miyazaki’s latest film, How Do You Live?, is coming, and the Studio Ghibli film will receive a very special release.
According to Oricon, the film will open on July 14 in Japan in various formats, including IMAX. How Will This Make You Live? First project from the iconic and award-winning studio to be released IMAX.
This news isn’t the only notable aspect of How Do You Live?; the film did not and will not receive any advertising other than its December 2022 premiere. In a recent interview, Studio Ghibli President Toshio Suzuki discussed the decision to market any real estate. this usually. “Really, it’s a matter of oversupply. From the viewer’s point of view, it seems like they’re taking away all the really interesting parts. So, having come to this country, I think we should just choose a single poster,” he explained.
How do you live? Is Hayao Miyazaki’s first film in 10 years
Suzuki also confirmed that Miyazaki played a key role in figuring out how to promote How Do You Live? “I’ve been making movies since Nausicaa of the Valley of the Wind, and that poster was the first thing that Miyazaki Hayao really praised me for,” said Studio Ghibli’s president. “He said, ‘Suzuki-san, this is amazing.’ […] He said it was the best thing I did. That serves as a hint. ‘So let’s go with this!’ So no trailers. Absolutely no TV point. We will do it all. No newspaper ads!”
The film takes its title from Genzaburo Yoshino’s 1937 novel of the same name, rumored to be Miyazaki’s last project; However, similar rumors have circulated about Studio Ghibli’s previous films, and the legendary director has returned several times after his retirement to bring new stories to life, including 2002 Oscar-winning film Spirited Away. However, How Do You Live? definitely one of the director’s most enigmatic creations. There is very little information about the project other than the title, runtime (125 minutes) and the fact that it will be a fantasy.
There is some information about the production of How Do You Live?, which began in 2016. The film will be entirely hand drawn and will have 60 animators working. According to Suzuki, despite the large team, “we can only create one minute of animation in a month.”
Many Studio Ghibli classics like Howl’s Moving Castle and Porco Rosso are available to stream on Max.
Source: Oricon, via Crunchyroll