At a time when the attraction of the Marvel Cinematic Universe (MCU) is becoming a question mark, all eyes are increasingly focused on the success or failure of the blockbuster “Guardians of the Galaxy Vol. 3”. Ha 3) just came out over the weekend. According to information from Variety, the highly anticipated superhero film grossed over $118 million in North America alone and about $170 million in international markets for a total of over $289 million for its opening weekend. first screen.
This number will probably make Disney and Marvel feel both happy and worried. More specifically, “Guardians of the Galaxy Vol. 3” had a significantly lower opening in North America than “Vol. 2” ($146 million), but had a higher international opening. “Vol. 2” hit $107 million), and that led to a more successful opening total (“Vol. 2” hit $253 million). Even so, this opening box office is still lower than similar films, such as “Doctor Strange in the Multiverse of Madness” which grossed $450 million worldwide when it opened last year.
It’s also worth noting that unlike “Doctor Strange in the Multiverse of Madness” and most other Marvel movies of the 2021-22 period, “Guardians of the Galaxy Vol. 3” was able to release on the same day in the US market. China market (“Vol. 2” previously debuted in its second week), where it grossed $28 million. While this is higher than the previous two films, it once again shows that China seems to have become a secondary market for Hollywood in the post-pandemic era. Just about a decade after American studios poured money and development into Chinese audiences, this billion-strong market has become almost entirely autonomous, and has many strict regulations. on the number of foreign films allowed to be released in a year.
“Guardians of the Galaxy Vol. 3” will need to rely on fan word of mouth and good long-distance sales if it is to surpass the combined gross of the previous two films. By comparison, 2014’s first “Guardians of the Galaxy” film grossed $333 million in North America and a total of $773 million worldwide, while “Vol. 2” earned $389 in North America and a total of $863 million. Global. At least, it’s currently performing better than “Ant-Man and the Wasp: Quantumania,” which debuted earlier this year with a $106 million opening in North America, and a $227 million worldwide total.
Officially premiered on May 5, 2023, “Guardians of the Galaxy Vol. 3” is receiving much praise from both experts and the general audience, achieving high ratings at sites such as: IMDb, Metacritic and Rotten Tomatoes.