HoYoverse's new game, Genshin Impact and Honkai: Star Rail, revealed a new event taking place in New York City, celebrating the game's release this July. Visitors will immerse themselves in the game's lore through immersive experiences, merchandise, photo ops, and more.
Through a press release, HoYoverse will celebrate the July 4 release of Zenless Zone Zero with a new pop-up event near New York’s World Trade Center. Called “Hollow Sighting in New York,” the immersive event will take place on July 12 (12pm-6pm) and July 13 (10am-6pm) and will take fans to a ‘real-life Hollow’ — an interdimensional anomaly from Zenless Zone Zero, where they will meet Hollow Investigation Association (HIA) Investigators, Agents, and Bangboos along the way. Readers are encouraged to follow Zenless Zone Zero’s official X (formerly Twitter) for future confirmation of the exact location. Using the hashtag #ZZZinNYC, attendees can take home exclusive ZZZ merchandise like Bangboo phone holders, themed AR Pins, and in-game currency by completing tasks like downloading games, cosplaying, etc. Each attendee is guaranteed a code to redeem in-game currency. Readers can check out a mock-up of the upcoming event below.
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NYC's Zenless Zone Zero Event Will Be an Immersive Experience Unlike Any Other
During the immersive Zenless Zone Zero pop-up event, guests will enter the quarantine zone and undergo orientation as a new HIA Inspector inspecting the Hollow. The overhead view of the large, iridescent dome highlights the Hollow, where guests can collect Ether Energy from large Ether Crystals. Ether Energy is the mystical energy source that keeps the game’s main setting, New Eridu, running. Fans can scan codes, entering them into the Ether Collect mini-game. From there, they’ll fill up their Ether Energy meter, which can be redeemed for Ether Crystals to take home, but be warned that taking too long will turn them into an Ethereal Monster. There will be photo opportunities with beloved characters, including a large-scale 3D Bigger Ben and Bell & Wise cosplayers.
The pop-up event follows a major global collaboration between ZZZ, Grammy-winning Tiësto and Dutch electronic duo Lucas & Steve. Brought to fans by Musical Freedom and Spinnin’ Records, the new track “ZENLESS” aims to create a soundtrack that captures the sense of adventure felt in the game. The music video has racked up over 220,000 views in 16 hours and is available on YouTube, Spotify and Apple Music. Readers can check out the album art and music video below.
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Zenless Zone Zero's player count surpasses Genshin Impact and Honkai: Star Rail
Ahead of its release on PlayStation®5, PC, iOS, and Android, the hype behind Zenless Zone Zero’s launch has even surpassed the early numbers of the world-famous Genshin Impact. The game has surpassed 43 million registrations—more than double what Genshin Impact and Honkai: Star Rail combined had before launch. HoYoverse has leveraged its growing popularity to collaborate with musicians, merchandise, apparel, and even anime. The recent release of the animated short The Road Not Taken precedes its upcoming animated series with Japanese animation studio Ufotable. The “Hollow Sighting in New York” event follows a number of pop-up events that further immerse fans in the most exciting IPs from Asia, including the recently launched Akiba Maid War Pop-Up Café and the upcoming One Piece Mugiwara Store at Anime Expo.
Zenless Zone Zero is officially described as follows: “Contemporary civilization has been destroyed by a disaster called the “Hollows”. In the midst of this terrible disaster, New Eridu, the last beacon of civilization, has risen against the odds by using technology and resources to defeat the formidable monsters known as “Ethereals”. Players will take on the role of Proxy, an expert at navigating the erratic Hollows. Together with unique characters, players will explore the Hollows, fight enemies, complete quests, and solve the mysteries behind New Eridu.”
Zenless Zero Zone
Communication PC, PS5, iOS, Android
Release July 4, 2024
Developers HoYoverse (Formerly miHoYo)
Publishing company HoYoverse
Category Action RPG
Engine Unite
ESRB T (Teen) – Suggestive Themes & Violence
Extend
Source: Press release