Crunchyroll has launched its first marketing campaign in India. With the title “Wish Your World Was Anime” campaign, which combines live-action footage with anime sequences, stars Tiger Shroff and Rashmika Mandanna, both Crunchyroll's brand ambassadors in India.
The advertising campaigns were launched during the Indian Premier League (IPL) and aired digitally on JioCinema during TATA IPL matches.
Crunchyroll has also devised an extensive marketing strategy, including out-of-home (OOH) promotions, digital advertising, and social media outreach.
Creative-led Tilt Brand Solutions directed the commercials, while prominent Japanese studios created the anime segments, under the creative supervision of Crunchyroll's Creative Services Group.
Drive Inc. handled the animated ad campaign featuring Rashmika and featuring the Tax Department's song “Billo”
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ARECT, Inc. in charge of Tiger's promotional videos. The background music for Tiger Shroff's ad is exclusively produced by Donn Bhatt and features rapper Jagsifat.
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Markus Gerdemann, Senior Vice President of Marketing at Crunchyroll, expressed his excitement about the brand's first campaign in India, saying, “We are excited to announce our first brand campaign in India. Crunchyroll's first in India — a heartfelt milestone for us and the anime community here. Featuring Tiger Shroff and Rashmika Mandanna, our campaign shines a light on the power of anime as a compelling form of storytelling. India's rich culture and the enthusiastic reception of anime inspire us every day. What better way to launch the campaign than with another important cultural moment – IPL.“
“This campaign is more than just an announcement; it reflects our dedication to nurturing our relationships with anime fans across the country. Norman Rabinovich, Vice President of Creative Services, added:
Source: Press release