The company also experiments using AI for different workflows
© Crunchyroll, LLC
In an interview with tech news site The Verge on the Decoder podcast on Monday, Crunchyroll president Rahul Purini confirmed that the company is testing the use of AI (artificial intelligence) on subtitles. and detailed annotations. This test is an attempt to”optimize the process [của họ]”to allow them to release subtitles in more languages closer to the release dates of seasonal anime episodes in Japan.
The company is also testing AI to help users personalize their experience and explore titles, and is testing AI in general for different workflows within the company.
Crunchyroll previously released poor quality subtitles for the first episode of the television anime The Yuzuki Family’s Four Sons in October 2023, then removed the episode after complaints about the subtitles spread on social media association and Crunchyroll’s own website. This episode reuploaded the episode with updated subtitles a week later, explaining that the episode “worked with the series’ licensors” to get updated subtitles.
Sony’s Funimation Global group completed its acquisition of Crunchyroll from AT&T on August 9, 2021, after the company first announced the acquisition in December 2020. The purchase price was $1.175 billion and the amount Proceeds are paid in cash at the end of the transaction. Funimation’s home video releases are currently listed in Crunchyroll.
Thanks to KitKat1721 for the news tip.
Source: The Verge (Decoder) (Nick Statt) via CBR