October 10, 2023, marks the end of an era, a long-standing anime merchandise sales platform right stuff turn it off and move your product over Crunchyrollonline store of. After offering competitive prices for decades, the closure of the online store came as a shock. The move comes as Crunchyroll continues to look for new avenues to expand its online offerings.
Right Stuf, in business since 1987, has offered DVDs, Blu-rays, figurines, comics and more for sale and delivery. Although it was purchased early last year, the store and brand closure in favor of Crunchyroll seems sudden. While the products will move to the new store, there are still many unknowns about how the Crunchyroll Store will handle the new stock.
Crunchyroll store will change its sales model accordingly
News of Right Stuf’s closure came from multiple sources, including the Manga Mogura RE X account and Anime News Network. In early August last year, the online store announced it had been acquired by Crunchyroll as part of its efforts to expand its online offerings. Proper Stuf’s press release at the time promised that it would remain open, merely “in-house,” hence the announcement on September 22 that the brand and store would close in a few weeks. anymore, and move all products to the Crunchyroll store. , was both a surprising and bitter event for long-time customers.
Many questions remain about how Crunchyroll will manage Right Stuf’s legacy catalog. While the company has previously said it plans to hold similar events, such as its annual holiday sales, it has said they will be done with “changes to how it operates.” sales” is vaguely defined, which has not been explained in detail. Right Stuf has also kept prices low and competitive, and it remains to be seen what Crunchyroll will offer for the same products, or even whether they will sell them all: the old store sold a variety TV shows and live action movies, which Crunchyroll does not yet stock.
Right Stuf began selling anime-related media in 1987, starting with licensed VHS tapes of Astro Boy and 8 Man (localized as Tobor: The 8th Man), and has been running for about 36 years. This has attracted strong brand loyalty, intrinsically tied to the “Right Stuf” tagline. Crunchyroll should be cautious if they think that absorbing out of stock means retaining old customers. With Crunchyroll already using timid language about “changes,” customers are more likely to accept the worst when it comes to costs and seek greener pastures, no matter how loyal they are. That’s right Stuf’s business.
Source: Manga Mogura RE (X account), Anime News Network