Tata Play Binge has announced a partnership with Animax, one of Asia’s leading Japanese anime networks. This partnership brings a huge library of popular and exclusive anime content to Indian viewers, meeting the growing demand for anime in the country.
With this partnership, Tata Play Binge subscribers will have access to Animax’s catalog of anime content, including Kuroko’s Basketball, Yashahime: Half Demon Princess, Black Clover, Naruto, Haikyu!! , Fruit basket, Rent a girlfriend, Orient and more.
Commenting on the development, Pallavi Puri, Chief Commercial and Content Officer, Tata Play, highlighted the growing popularity of diverse content genres in India, including animation.
“Indian viewers’ growing preference for newer content genres, like Korean dramas, sports, games and others, reassures me as it opens up many opportunities opportunity for content managers like us. With the support of Animax, we’re adding another genre to our ever-growing content repertoire – anime. Tata Play Binge viewers will now have a plethora of popular anime content available to them at one place. With a rich mix of popular OTT apps and a diverse range of content offerings, Tata Play Binge ensures that viewers get maximum value from their subscription,” said Pallavi.
George Chien, Co-Founder, CEO and Chairman of KC Global Media, which owns Animax, expressed excitement about this partnership, saying: “We are delighted to announce one launched another strategy in India, partnering with Tata Play to launch Animax for the masses of passionate anime fans. With its wide reach and comprehensive approach to content distribution, Tata Play is the ideal partner for us to expand and connect our worldwide Japanese anime archive to a wide range of anime fans. more on their platform, and share this genre favorite with new viewers.”
Notably, Animax joins the list of popular and reputable OTT platforms available on Tata Play Binge, including Disney+ Hotstar, Apple TV+, ZEE5 and many more.
Launched on January 1, 2004, Animax is a popular destination for Japanese animation and offers a variety of shows across many popular genres. Animax brings joy to passionate fans in more than 84.8 million pay TV homes and OTT subscribers across 14 territories in Asia.
Source: Press release